Geo Targeting is a Technological ability to identify visitor’s georgraphic location (Country, City) and accordingly fit the application’s content or functionality.
Example for Geo Targeting Usage in Banners or Widgets: Visitors from different countries that see a Certain banner or Widget will see different information, this allows the application designer to target different markets in different countries with different products or services according to what fits best for the destination market within the different Geographic Locations.