The Banner Is The Face And First Impression Of Your Company In The Eyes Of Your Customers.
There Is A Lot Of Responsibility Involved In It And Therefore Each Of Our Banners Compiles With Our Set Of Banner Rules.
HumanSapiens’ Ad Server technology allows us in depth monitoring of how people behave as a result of exposure and interaction with banners. What we have learnt is simple: people don’t like to be annoyed, banners that annoy or trick people in to purchasing or signing up will eventually result in bad a reputation for the company or the products that they advertise. This will lower profitability in the long run and mostly also in the short run. Humansapiens came up with the following basic set of six banner-rules that are recommended by us to be used in any banner that advertises any product, game, or service. HumanSapiens’ Interactive Banner Factory complies with the rules.
6 Rules Of The Banner for Maximizing Conversions And Profitability:
1. A Banner Must Not Redirect Viewers To A Web Page Without Allowing Them To Choose To Do So, The Banner Should Present A ‘click’ Button That Only By Pressing Will Redirect The Viewer To The Destination Web Page.
2. A Banner Must Not Annoy The Viewers Visually, This Includes: Disturbing Messages With Disturbing Colors. Viewers Nowadays Refuse To Cooperate With Banners That Annoy Them Visually, Thereby Casting A Bad Reputation On The Company And The Products It Is Trying To Market.
3. A Banner Must Not Annoy The Viewers Audibly, This Includes: Sounds That Occur When Viewers Hover With The Mouse On The Banner.
(Same Reason As Rule #2)
4. A Banner Must Not Consume High Resources From The Viewer’s Computer And Browser, This Includes High Cpu Usage, Networking And Others. Banners That Do This Will Create Ill Feeling From The Viewers And As Well In The Eyes Of The Owners Of The Sites That Advertise The Banners Thereby Devaluing The Reputation And Strike Rate. This May Lead To Two Bad Things: 1. Raise Of Advertisement Price For The Banners. 2. Decision Of The Site Owners To Take Off The Banners.
5. A Banner Must Not Mislead The Viewers Using Confusing Text Messages, Doing So Will Upset The Viewers. When They Eventually Understand The “Catch” They Will Probably Close The Web Page Of The Advertised Product And Never Cooperate With Banners That Market This Company Again Since They Will Associate It With A Scam.
6. A Banner Must Not Present Pop-up Windows Or Other Things That Expand Beyond The Initial Size Of The Banner, This Includes Banners That Expand When Viewers Hover The Mouse On Them. Our Experience Shows Very Clearly That This Technique Annoys Viewers, People That Interact With Banners Like These Will Mostly Not Purchase The Products Even If They Are Impressed By The Banner, And This Is Not What Banners Are For. The Banner Is There To Advertise A Product And Not Advertise Itself.